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Digital marketing is the term used to describe the use of online channels to promote and sell products or services. It encompasses a wide range of activities, from websites to social media to mobile apps.
Digital marketing is the kind of marketing that occurs on the screens of of your customers. It is at the heart of many customer relations, whether they are conducted in person or via the telephone. Digital marketing encompasses tactics such as email social media, email as well as search engine optimization (SEO) and conversion rate optimization and much more.
The digital landscape is ever-changing and it may appear as if a completely new set of rules are applied to the new method of doing marketing. It's not just about platforms and channels – it's about ideas that endure in the digital world (the importance humanisation, content is the most valuable asset) and the latest technology that was once thought of as the future, but has now become mainstream.
It's all about connecting with your customers, in a large scale, through their preferred digital channels, so that you can offer experiences that are tailored to their needs including building relationships and increasing sales. That's why digital marketing is essential for businesses of all sizes. Even if you don't have a huge budget it is possible to reach your audience and be noticed by using the right tactics. Here are our top recommendations to help you start.